Helvetica

I enjoyed parts of the movie. Other parts bored me. I learned from this movie that type is important. There is sometimes a 'wrong' font. There is sometimes a 'right' font. It all depends on the situation. I have been knowledgeable of helvetica for a while. I also saw this movie during freshman year and since then, I have payed much more attention to fonts. I think that if you are going to have to do anything at all with graphic design, you need to know the importance of fonts. You need to know that different type can change the meaning of something. Like the jeans reference, if it says 'buy these jeans' in a grungy font, they are probably ripped or faded. If it says it in helvetica, it could be outside of gap. I believe that type face is important and I think that this movie helped get that point across.